RWB 90-Day Marketing Plan — Task Tracker

13 weeks · 40 tasks · 41 loaded

Total Hours Planned
51.9h
Budget
52h
Variance
-0.1h
Outreach + Referrals + Proof
33.0h
Directories
2.4h
Tasks Complete
1 / 41
Plan completion2.4%

1Week 1

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Complete POSITIONING rows 1-7: pick ONE vertical, name the single workflow you fix, define the trigger event, and write the productised offer with a fixed price.
Foundation PB-01 1.5h
POSITIONING rows 1-7 filled with specifics, not categories. A stranger could read row 5 and know what they would be buying and for how much.
✓ Saved
Set up link tagging: create one tracked booking link per channel (google / apple / clutch / linkedin / email / n8n) so every listing you build from week 2 onward is attributable from day one.
Foundation PB-02 0.75h
Six distinct tagged links saved in a note, each tested once in a private window and confirmed landing correctly.
✓ Saved
Lock NAP: decide the exact business name string, the verification address, and the single phone number. Write them down. This exact string gets pasted into every profile.
Foundation PB-02 0.5h
POSITIONING rows 12-15 complete. Website footer updated to match character-for-character.
✓ Saved
List every past project that could become case study #1. Pick the one with the best numbers, and email that client to ask for 20 minutes.
Proof PB-03 1.25h depends: Positioning r1
Email sent. If you have no past client, instead identify 3 businesses in your vertical to offer the work to at cost — that decision is made this week, not later.
✓ Saved

2Week 2

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Google Business Profile: full service-area setup and submit verification. This is the single highest-value listing on the plan.
Local SEO PB-07 1.5h depends: NAP locked
Profile submitted for verification, address hidden, service areas set, description pasted from POSITIONING r16.
✓ Saved
Run the case-study interview. Get the before/after numbers, not adjectives. Ask for the testimonial in the same call.
Proof PB-03 1.0h depends: W1 email
You have a before number, an after number, a timeframe, and a verbal yes to a written testimonial.
✓ Saved
Build ICP list v1: 40 companies matching POSITIONING rows 1 and 3. Manually, from Google Maps and LinkedIn search. Name, company, role, trigger observed.
Outreach prep PB-04 1.5h depends: Positioning r1-3
40 rows in a sheet, each with a named human and a specific observed reason to contact them.
✓ Saved

3Week 3

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Write case study #1 — one page. Problem, what you built, numbers, quote. Then record the 90-second demo Loom.
Proof PB-03 2.0h depends: W2 interview
One-page PDF exists and the Loom link works. Both are now reusable in every channel below.
✓ Saved
Apple Business + Bing Places. Use the Google import path on Bing to save time.
Local SEO PB-07 0.8h depends: GBP live
Both listings submitted, NAP identical to Google.
✓ Saved
Optional, only if you have no client for case study #1: set up one freelance-marketplace profile and send 5 tailored proposals to land a paid proof project.
Bridge PB-10 1.2h
Profile live and 5 proposals sent — or consciously skipped because you already have proof.
✓ Saved

4Week 4

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Start manual LinkedIn outreach: 10 connection requests/day with a one-line personal note, 5 days. No tools, no automation, no bulk sending.
Outreach PB-04 1.5h depends: Case study
50 requests sent, all manual, all referencing something specific about the recipient.
✓ Saved
Clutch free profile: complete it including min project size and service-line percentages, then request reviews from 2-3 clients.
Directories PB-08 1.0h depends: Case study
Profile live and at least 2 review requests sent through Clutch process. Paid upgrade declined.
✓ Saved
Google review engine: generate the short link, write the 3-line ask, send to every past client you are on good terms with.
Reviews PB-08 0.75h depends: GBP verified
Link saved, template written, first batch of asks sent.
✓ Saved
Post the case study to LinkedIn. Pin it to your profile and the company page.
Content PB-11 0.75h depends: Case study
Posted and pinned in both places.
✓ Saved

5Week 5

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Follow up everyone who accepted from week 4 with the value message — the demo Loom, not a pitch. Continue 10 new requests/day.
Outreach PB-04 2.0h depends: W4
Every acceptance has received message 2. 50 new requests sent.
✓ Saved
GoodFirms + Sortlist profiles. Reuse the Clutch copy verbatim — do not rewrite it.
Directories PB-08 1.4h depends: Clutch copy
Both profiles live. Sortlist budget floor set so you are not matched below your minimum.
✓ Saved
Crunchbase profile via Contribute Data.
Foundation PB-08 0.5h
Profile submitted, tech-ecosystem framing used.
✓ Saved

6Week 6

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Continue outreach cadence. Book and run your first discovery calls.
Outreach PB-04 2.5h depends: W5
Cadence unbroken. Every call logged in KPI_TRACKER with its source.
✓ Saved
Build the partner target list: 15 web-dev shops, marketing agencies and IT consultancies serving your vertical who do NOT do automation.
Referrals PB-06 1.0h depends: Case study
15 named firms with a named contact each and a note on what they would gain.
✓ Saved
First KPI review. You now have 4 weeks of data — set your actual targets from it, replacing any guessed numbers.
Tracking PB-12 0.5h depends: 4 wks logged
KPI_TRACKER weeks 1-4 populated and target row filled from real figures.
✓ Saved

7Week 7

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Send partner outreach: 15 messages proposing a concrete reciprocal arrangement, not a vague let us collaborate.
Referrals PB-06 1.5h depends: W6 list
15 sent, each naming what you would send them.
✓ Saved
Continue LinkedIn cadence and follow-ups.
Outreach PB-04 2.0h
Cadence unbroken.
✓ Saved
Write one teardown post: a workflow problem in your vertical and how you would fix it. No pitch.
Content PB-11 0.5h
Posted.
✓ Saved

8Week 8

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Run partner conversations. Aim for 3 calls out of 15.
Referrals PB-06 1.5h depends: W7
At least 2 partner calls held; agreed next step in writing for each.
✓ Saved
Continue cadence. Refresh the ICP list with 40 new names.
Outreach PB-04 2.0h
List refreshed and cadence unbroken.
✓ Saved
Publish workflow template #1 to the n8n library. Generalise something you already built.
n8n PB-09 0.5h
Template submitted with a proper write-up and a tagged link back.
✓ Saved

9Week 9

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Cold email pilot: 25 contacts, opening with a specific free audit rather than a pitch. Warm the sending domain first.
Outreach PB-05 2.0h depends: ICP list
Domain auth (SPF/DKIM/DMARC) confirmed, 25 personalised emails sent.
✓ Saved
Second review push — every client from the last 90 days, Google and Clutch.
Reviews PB-08 0.75h
All asked. Target 5+ Google reviews live.
✓ Saved
Continue LinkedIn cadence.
Outreach PB-04 1.25h
Cadence unbroken.
✓ Saved

10Week 10

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Cold email follow-up sequence, plus continue LinkedIn.
Outreach PB-05 2.5h depends: W9
Follow-ups 2 and 3 sent to the 25.
✓ Saved
Formalise whatever came out of the partner calls: one-page terms, referral fee or reciprocal arrangement in writing.
Referrals PB-06 1.0h depends: W8
At least one partner agreement written down and agreed.
✓ Saved
Post #2 — the referral or partner angle, or a second teardown.
Content PB-11 0.5h
Posted.
✓ Saved

11Week 11

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Continue both channels. Run discovery calls.
Outreach PB-04 2.5h
Cadence unbroken.
✓ Saved
Write case study #2 from whatever work landed in weeks 4-10.
Proof PB-03 1.0h depends: New client
Second one-pager exists.
✓ Saved
Mid-quarter KPI review. Identify which channel produced the most calls per hour spent — that is the only number that matters.
Tracking PB-12 0.5h
Calls-per-hour computed per channel in KPI_TRACKER.
✓ Saved

12Week 12

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Continue cadence. Re-engage every unconverted discovery call from weeks 6-11.
Outreach PB-04 2.5h
All prior calls re-contacted once.
✓ Saved
Publish template #2 and refresh the directory profiles with case study #2.
n8n PB-09 1.0h depends: CS #2
Template live, profiles updated.
✓ Saved
Ask every satisfied client directly for one introduction. This is the single highest-return 30 minutes in the quarter.
Referrals PB-06 0.5h
Every client asked. Not hinted at — asked.
✓ Saved

13Week 13

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Full quarter review: cost per discovery call by channel, close rate, and hours actually spent versus planned.
Tracking PB-12 1.5h
KPI_TRACKER complete for 13 weeks with a written conclusion per channel.
✓ Saved
Cut the two lowest-performing channels and reallocate their hours into the best one. Rebuild the next quarter from actuals, not assumptions.
Planning PB-12 1.5h depends: Review
Q2 plan drafted with hours reallocated based on measured calls-per-hour.
✓ Saved
Slack for overruns. If unused, spend it on outreach.
Buffer 1.0h
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✓ Saved