📊 RWB Marketing KPI Dashboard

Right Way Branding — 90-Day Marketing Plan · Last updated: 2026-08-07 02:35

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13-Week Totals
Weeks Logged
3 / 13
LI Requests Sent
150
LI Accepts
45
LI Replies
15
Emails Sent
0
Email Replies
0
Referral Convos
2
Inbound (Tagged)
6
Discovery Calls
3
Proposals Sent
1
Deals Closed
0
Total Hours
12.0
Derived Ratios — the numbers that decide next quarter
LinkedIn Accept Rate
30.0%
Below ~20% = connection note not specific enough
LinkedIn Reply Rate (of accepts)
33.3%
Low + healthy accept rate = message 2 pitching too early
Email Reply Rate
0.0%
Judge only after week 12
Calls per 100 LI Requests
2.0
Efficiency number for your main channel
Call → Proposal Rate
33.3%
Low here = qualification problem
Proposal → Close Rate
0.0%
Low here = pricing or scoping problem
Hours per Discovery Call
4.0
THE headline metric. Minimise this next quarter.
Hours per Closed Deal
0.0
Your true cost of acquisition
Weekly Breakdown
Week Ending LI Sent LI Accepts LI Replies Emails Sent Email Replies Referrals Inbound Calls Proposals Deals Hours Notes
Week 1 2026-08-14 50 12 3 0 0 0 1 0 0 0 4 Week 1 - Foundation work. Started LinkedIn outreach. Building ICP list.
Week 2 2026-08-21 50 15 5 0 0 0 2 1 0 0 4 Week 2 test via public API through nginx
Week 3 2026-08-28 50 18 7 0 0 2 3 2 1 0 4 Week 3 test - outreach ramping up

Right Way Branding · 90-Day Marketing Plan KPI Tracker · Source: RightWayBranding_Marketing_Plan_v2.xlsx

Form slug: rwb-marketing-kpi-tracker-jvvlnc · API: GET /api/data?token=rwb-plan-2026